2. TYPOLOGY, PURPOSE AND FUNCTIONING OF COOKIES
Cookies, depending on their permanence, can be divided into session or permanent Cookies:
Session cookies: They are those that store data only while the user accesses the web and once it is abandoned, it does not remain on the user’s hard drive and therefore are deleted from the computer.
Permanent cookies: These are those that store the data on the user’s hard drive so that they are accessed and used each time they visit our website.
Depending on the entity who manages them, we can distinguish between:
Own cookies: These are those that are sent to the user’s terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided.
Third-party cookies: These are those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through cookies. For example, Google Analytics or Comscore).
Depending on the purpose, cookies can be classified as follows:
Technical cookies: These are those that allow the user to navigate through a web page, platform or application and use the different options or services that exist in it, such as, for example, controlling traffic and data communication, identifying the session, access parts of restricted access, remember the elements that make up an order, carry out the process of purchasing an order, make a request for registration or participation in an event, use security elements while browsing, store content for dissemination of videos or sound or share content through social networks.
Personalization cookies: These are those that allow the user to access the service with some predefined general characteristics based on a series of criteria in the user’s terminal, such as the language, the type of browser through which the service is accessed. , the regional configuration from where you access the service, etc.
Analysis cookies: These are those that allow the person responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked. The information collected through this type of cookies is used to measure the activity of the websites, application or platform and to create navigation profiles of the users of said sites, applications and platforms, in order to introduce improvements in function of the analysis of the usage data made by users of the service.
Advertising cookies: These are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the editor has included in a web page, application or platform from which the requested service is provided based on criteria such as edited content or how often the ads are shown.
Behavioral advertising cookies: These are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the editor has included in a web page, application or platform from which the requested service is provided. These cookies store information on the behavior of users obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.